Research Services
Beyond the box research protocols based on the experience gained from hundreds of television audience research projects in dozens of small, medium and large markets over the past 35 years.
Key Benefits
- Reliable data turned into insightful, actionable information
- Cost efficiencies achieved through competitive bidding
- Innovative methodologies to meet any objective
Capabilities
C3 works with a wide range of research companies to guarantee clients use the right methodology, receive the most insightful analysis and the right price.
- Qualitative Research
- Traditional focus groups, Perception Analyzer™ enhanced programming, promotion and talent testing; and, specialized "long-form", open-ended telephone interviewing techniques
- Quantitative Research
- Survey research with mail, phone and on-line methodologies; coupled with sophisticated data analysis and statistical modeling procedures.
- Customized Protocols
- Every C3 project begins with the client's objectives. We don't use "fill-in-the-blank" project designs that may or may not fit the client's needs.
- Some Research FAQ's