Telephone (941)
925-3957Consulting Services
Beyond the box consulting protocols based on a unique station strategy - not a "formula" seen in a dozen other markets.
Key Benefits
- Customized to each client's existing assets and market position
- Customized on the basis of individual market research
- Customized on the basis of client budget considerations
C3 works in partnership with each client to develop a unique consulting protocol that maximizes Client Value.
- Programming Critiques
- In-market and tape critiques identify strategic opportunities to expand market share, based on C3's industry experience and specific market research.
- Staff Development
- C3's experienced consultants develop client managers and staff to achieve strategic goals through "hands-on" training based on your program, not how it's done someplace else. We also build "bridge" between the over-the-air news producers and the on-line producers - exploiting the strengths of the news organization for both media.
- Strategic Development
- Because our consultants have years of news operational experience and our research is the best, we excel at facilitating development of strategy within news and station organizations. Let us help the management team reach a consensus that really works and in which each person is invested.
- Marketing Strategy
- C3 develops brand and positioning strategy for stations, news organizations, programs and personalities. Each strategy is based on the particular characteristics that confront that client - not just a clever slogan. Beyond the strategy, C3 can provide in-depth training for promotion directors, promotion producers and others responsible for marketing to today's increasingly fragmented audiences.
- Online Services
- The Notable Promotables searchable database contains special report and series ideas gathered from stations over the past decade.
- The Branding Iron is also a searchable database to browse dozens of promotion slogans used in branding news programs and stations.
- C3 consultants scour our own research reports and other sources of information to produce AudienceTrends. These timely articles alert clients to significant trends in audience attitudes and behavior.
- Support Services
- Consulting clients also receive access to an on-line library of hundreds of special report ideas, Strategic Reports to alert clients to emerging trends and customized writing and producing seminars.